Hello! I'm Samuel Chapman. 

I'm on a mission to show you that every product based business can flourish and grow, no matter the challenges. Regardless what you sell, or whether you have a physical or online location.

With the right knowledge, tools, and a bit of inspiration, you can achieve amazing results.

How to Sell Products Even If You Don’t Have an Audience: 4 Strategies to Kickstart Your Sales

Starting a product-based business can be overwhelming, especially when you don’t have a large audience yet. Maybe you’ve just launched your product, or your social media following is still small—but that doesn’t mean you can’t make significant sales! The truth is, you don’t need an audience of thousands to start selling your products effectively.

In today’s episode of The Abundant Business Podcast, I’m sharing 4 powerful strategies that will help you generate product sales even without a big following. Plus, I’ll reveal how to turn that negative voice in your head telling you, “You can’t do this,” into a positive, action-driven mindset. So, if you’re ready to start making sales, no matter where you are in your journey, keep reading.

1. Leverage Paid Ads to Reach Your Target Market

Even if you don’t have a large following, paid advertising can be a game-changer for reaching your ideal customers. Platforms like Facebook, Instagram, and Google Ads allow you to target specific demographics, interests, and behaviours—meaning you can directly reach the people who are most likely to buy your products.

The key is to create compelling ad copy and visuals that resonate with your audience. With the right targeting and a clear call-to-action, you can drive traffic to your website and start generating sales, even without an existing customer base.

Try using a small amount each day if you have a budget that allows and test headlines, images and copy that captures your perfect customers attention. 

2. Partner with Influencers or Micro-Influencers

Influencer marketing doesn’t have to mean partnering with celebrities or big-name influencers. You can connect with micro-influencers who have smaller but highly engaged audiences in your niche. By offering free products or a commission on sales, you can tap into their influence and introduce your products to their followers.

Micro-influencers are often more relatable to their audience, which can result in higher conversion rates for your product. This strategy allows you to expand your reach without needing to have a huge following yourself.

3. Use Social Proof and Testimonials to Build Trust

One of the biggest challenges when you don’t have a large following is building trust with potential customers. Social proof is a powerful tool to overcome this. By showcasing customer testimonials, reviews, and any positive feedback you receive, you can build credibility and demonstrate that your products are worth buying.

If you don’t have testimonials yet, consider offering your products to friends, family, or beta testers in exchange for honest reviews. Even if you’re just starting out, social proof can make a significant impact on convincing others to buy from you.

4. Create Limited-Time Offers to Create Urgency

Creating a sense of urgency is a great way to encourage potential customers to make a purchase decision quickly. Offering limited-time discounts or exclusive deals can motivate people to act now, rather than putting off the decision. Even if you don’t have a massive audience, this strategy can help you create quick bursts of sales.

You can promote these offers through your website, social media, or even in email marketing. The key is to make sure your offer feels exclusive and time-sensitive, which can be enough to push hesitant buyers to make a purchase.

How to Turn the Negative Voice into Positive Action

If you’ve ever heard that little voice in your head telling you, “You can’t do this,” you’re not alone. Starting without an audience can feel discouraging, but the truth is, many successful product business owners started exactly where you are—without a massive following.

To turn that negative voice into a positive one, start by focusing on the actions you can take. Remind yourself that building an audience takes time, but selling your products doesn’t have to wait until you have thousands of followers. Each sale you make, no matter how small, is progress. Keep your mindset focused on the things you can control, like improving your marketing strategies, refining your offers, and continuing to provide value.

You don’t need a large audience to start selling your products. Here’s a quick summary of the 4 strategies that can help you generate sales today:

1. Leverage Paid Ads – Reach your ideal customers with targeted ads on social media and Google.
2. Partner with Influencers or Micro-Influencers – Collaborate with influencers who already have the attention of your target market.
3. Use Social Proof and Testimonials – Build trust with reviews, testimonials, and positive feedback.
4. Create Limited-Time Offers – Generate urgency with exclusive deals that motivate customers to act fast.

By implementing these strategies, you can start making sales today, even if you don’t have a large audience yet. And with the right mindset, you’ll continue to grow and scale your business—one step at a time.

Got questions or want to chat?

Drop me a message on Instagram @productcoachsam. I’m here to help you succeed!

Samuel Chapman