Hello! I'm Samuel Chapman. 

I'm on a mission to show you that every product based business can flourish and grow, no matter the challenges. Regardless what you sell, or whether you have a physical or online location.

With the right knowledge, tools, and a bit of inspiration, you can achieve amazing results.

Creating a Clear Sales Strategy in 3 Simple Steps: Stop Guessing and Start Selling

If you're a product business owner, you’ve probably experienced the pain of buying or creating stock without a solid sales plan in place. You might have ended up with piles of unsold inventory, cash flow problems, and even struggled to pay yourself the wage you truly deserve. The good news is—you’re not alone. Many business owners fall into this trap, and there’s a simple way out.

In today’s episode of The Abundant Business Podcast, I’m sharing the 3 simple steps you can take to create a clear sales strategy that will ensure you only invest in products your customers actually want. By following these steps, you’ll stop wasting money on stock that doesn’t sell and start building a sales plan that works for you.

1. Know Your Ideal Customer

The first step to creating a clear sales strategy is understanding who your ideal customer is. Without this clarity, you’re essentially shooting in the dark when it comes to what products to create or buy. Take time to define your target market in detail. Who are they? What problems do they need solving? What do they value in a product?

Once you understand your ideal customer, you’ll be able to tailor your products specifically to their needs and desires. This way, you’ll know exactly what will sell and why.

2. Create Offers That Solve Specific Problems

Now that you know who your ideal customer is, you need to ensure that your products speak directly to their pain points or desires. Your products should offer a solution to a specific problem they face or fulfill a need they can’t get elsewhere. This makes your offers irresistible and drives sales.

It’s not enough to simply create products you like or think are trendy; you need to create offers that resonate deeply with your target audience. When you align your products with the needs of your ideal customer, you’ll see your sales start to grow.

3. Plan Your Sales Strategy Around Customer Demand

Lastly, it’s essential to plan your sales strategy around real customer demand. Don’t just buy stock and hope it will sell. Instead, gather insights from your customers—whether through market research, feedback, or analyzing trends—and use that information to guide your purchasing decisions.

By planning your sales around customer demand, you’ll ensure that you’re only investing in stock that will sell quickly and contribute positively to your cash flow.

To create a clear sales strategy that will help you avoid the cash flow traps of unsold stock, remember these three key steps:

1. Know Your Ideal Customer – Understand who they are and what they want.
2. Create Offers That Solve Specific Problems – Ensure your products address your customer’s needs.
3. Plan Your Sales Around Demand – Make purchasing decisions based on customer feedback and demand.

By following these three simple steps, you’ll create a clear and effective sales strategy that maximises your profits and ensures you’re never left with unwanted stock again.

Got questions or want to chat?

Drop me a message on Instagram @productcoachsam. I’m here to help you succeed!

Samuel Chapman