Hello! I'm Samuel Chapman. 

I'm on a mission to show you that every product based business can flourish and grow, no matter the challenges. Regardless what you sell, or whether you have a physical or online location.

With the right knowledge, tools, and a bit of inspiration, you can achieve amazing results.

Overcoming Overwhelm and Writer’s Block in Email Marketing

Ever sat in front of your computer, staring at a blank screen, unsure how to start your next email? You’re not alone! Whether you’re struggling with where to begin or feel overwhelmed by the pressure to get it just right, this episode is here to help.

In today’s episode of The Abundant Business Podcast, I’m sharing 10 practical strategies that will get your creative juices flowing and help you overcome both overwhelm and writer’s block when it comes to email marketing.

Why Email Marketing Feels Overwhelming

Before we dive into the strategies, let’s acknowledge the elephant in the room. Email marketing can feel like a big task because:

• You want it to be perfect.
• You’re not sure what your audience wants to hear.
• You’re juggling a million other responsibilities in your business.

Sound familiar? Don’t worry—this episode will give you actionable tips to simplify the process and make writing emails easier and more enjoyable.

10 Strategies to Overcome Overwhelm and Writer’s Block

1. Start with a Template

Blank screens are intimidating! Use a pre-designed email template to guide your structure. Templates can include welcome emails, product announcements, or sales sequences.

2. Focus on Your Reader

Shift your mindset from “What should I write?” to “What does my audience need?” Think about their challenges, goals, and questions, and write to address those.

3. Create a Swipe File

Keep a collection of inspiring emails, headlines, and content ideas from other brands or industries. Use these as inspiration when you’re feeling stuck.

4. Break It Down into Small Steps

Don’t try to write the entire email in one sitting. Start with the subject line, then move to the opening sentence, and build from there.

5. Use Voice-to-Text Tools

Sometimes the act of typing creates a mental block. Use a voice-to-text tool and talk out your ideas naturally. You can edit later.

6. Set a Timer

Give yourself a limited amount of time to write—say, 15 minutes. Removing the pressure of “perfection” often unlocks creativity.

7. Repurpose Existing Content

Look at blog posts, social media captions, or product descriptions you’ve already created. These can be easily adapted into email content.

8. Write Like You Talk

If the thought of “formal” email writing freezes you up, ditch it! Write as if you’re having a conversation with your favorite customer.

9. Brainstorm Before You Write

Create a list of topics, ideas, or even just key phrases before diving into the actual writing. This gives you a roadmap and reduces the feeling of being stuck.

10. Take a Break

Sometimes, the best thing you can do is step away. Go for a walk, grab a coffee, or work on a different task. Fresh eyes often bring fresh ideas.

Your Action Plan

By using these 10 strategies, you can overcome overwhelm and writer’s block every time you sit down to write an email. Remember, the most important thing is to start.

Your audience doesn’t need perfection—they need connection.

Got questions or want to chat?

Drop me a message on Instagram @productcoachsam. I’m here to help you succeed!

Samuel Chapman