Hello! I'm Samuel Chapman. 

I'm on a mission to show you that every product based business can flourish and grow, no matter the challenges. Regardless what you sell, or whether you have a physical or online location.

With the right knowledge, tools, and a bit of inspiration, you can achieve amazing results.

How to Create a Website Homepage That Sells

Is your website homepage working as hard as it could be to convert visitors into customers? Your homepage isn’t just a digital storefront—it’s the first impression potential customers have of your business. Done right, it can become a powerful sales machine.

In this blog, we’ll dive into the 7 essential elements every homepage needs to maximise its selling potential. Whether you’re starting from scratch or looking to optimise your current site, these actionable tips will help you create a homepage that doesn’t just look good—it sells.

1. Your Headline: Captivate in Seconds

Your headline is the first thing visitors see, so it needs to immediately grab their attention and communicate what your business is about.

Tips for an Effective Headline:

• Make it clear and concise.
• Speak directly to your ideal customer.
• Highlight the biggest benefit of your product or service.

Example: Instead of "Welcome to [Your Business]," try "Discover [Product/Service] That Solves [Customer Problem] Effortlessly."

2. Your Sub-Headline: Keep Them Hooked

The sub-headline supports your headline by providing more context and compelling the visitor to stay and explore.

What Your Sub-Headline Should Do:

• Expand on your headline’s promise.
• Introduce your unique selling proposition (USP).
• Be conversational and relatable.

Example: If your headline is, “Effortless Skincare for Busy Mums,” your sub-headline could be, “Our all-natural products save you time while leaving your skin glowing.”

3. Your Call-to-Action (CTA): Direct Them to Take Action

Every homepage needs a clear, standout CTA that tells visitors exactly what to do next. Whether it’s “Shop Now,” “Learn More,” or “Book Your Free Call,” make it obvious and easy to act.

CTA Tips:

• Place it prominently above the fold.
• Use action-oriented language (e.g., “Get Started Today” or “Claim Your Free Sample”).
• Repeat it in multiple places across the homepage.

Pro Tip: Use contrasting colors for your CTA button to make it pop.

4. Your Imagery: Show, Don’t Just Tell

High-quality visuals are crucial for grabbing attention and reinforcing your message.

Imagery Guidelines:

• Use professional photos or videos that showcase your product or service in action.
• Include diverse, relatable people who reflect your target audience.
• Avoid clutter—let your images complement your message, not distract from it.

Pro Tip: If you sell physical products, invest in lifestyle photography that shows your product in real-world use.

5. Your Benefits / Values: Focus on What’s in It for Them

Visitors want to know how your business will make their lives better. Highlight the benefits of your product or service clearly and concisely.

How to Present Benefits:

• Use bullet points for easy scanning.
• Focus on emotional outcomes (e.g., “Feel confident every day”).
• Align benefits with your customer’s pain points and desires.

Example: Instead of saying, “Our product is fast,” say, “Save hours every week with our time-saving solution.”

6. Your Testimonials: Build Trust and Credibility

Social proof is one of the most effective ways to convince visitors to take action. Showcasing customer testimonials builds trust and reassures potential buyers that your business delivers on its promises.

Testimonial Tips:

• Feature quotes from real customers (with names and photos, if possible).
• Highlight specific results or transformations.
• Add video testimonials for extra impact.

Pro Tip: Position testimonials near your CTA to encourage conversions.

7. Your Navigation Bar: Keep It Simple

A cluttered or confusing navigation bar can overwhelm visitors and drive them away. Keep it simple and focused on guiding them toward your most important pages.

Navigation Best Practices:

• Limit your menu to 5-7 key links.
• Include clear labels like “Shop,” “About,” “Contact,” or “Blog.”
• Highlight the action you want them to take (e.g., “Book a Call” or “Shop Now”).

Pro Tip: Use a sticky navigation bar that stays visible as visitors scroll.

Start Attracting Customers Who Belong in Your World

By implementing these 7 steps—crafting a compelling headline, engaging sub-headline, irresistible CTA, stunning imagery, clear benefits, trust-building testimonials, and streamlined navigation—you’ll create a homepage that not only looks great but converts visitors into loyal customers.

Got questions or want to chat?

Drop me a message on Instagram @productcoachsam. I’m here to help you succeed!

Samuel Chapman