Hello! I'm Samuel Chapman. 

I'm on a mission to show you that every product based business can flourish and grow, no matter the challenges. Regardless what you sell, or whether you have a physical or online location.

With the right knowledge, tools, and a bit of inspiration, you can achieve amazing results.

The 3 Email Sequences Your Product Business Needs

Email marketing is one of the most powerful tools you have as a product business owner. It’s personal, direct, and—when done right—can build trust, nurture relationships, and drive more sales. But the key to success lies in creating the right email sequences that engage your customers at every stage of their journey.

In today’s blog, we’re diving into the three essential email sequences your product business needs to succeed:

1. The Welcome Email Sequence
2. The Post-Purchase Email Sequence
3. The Abandoned Cart Email Sequence

1. The Welcome Email Sequence

The first impression matters, and your welcome email sequence is your opportunity to introduce your brand, build trust, and encourage your new subscribers to engage with your business.

What to Include in Your Welcome Email Sequence:

• A Warm Welcome: Thank your subscribers for signing up and let them know what to expect.
• Introduce Your Brand: Share your story, mission, and what makes your products unique.
• Deliver Value: Offer a discount code, free resource, or exclusive perk to encourage them to explore your products.
• Call to Action: Guide them to take the next step, whether it’s visiting your website, following you on social media, or shopping your store.

Example Email:
Subject: Welcome to [Your Brand Name]—Here’s 10% Off to Get You Started!
Body:

• Welcome them warmly.
• Briefly introduce your story and mission.
• Offer a discount code or exclusive deal.
• End with a clear call to action, such as “Start Shopping Now.”

2. The Post-Purchase Email Sequence

Your relationship with your customer doesn’t end after they buy—it begins. A thoughtful post-purchase sequence can turn first-time buyers into loyal customers and even brand advocates.

What to Include in Your Post-Purchase Email Sequence:

• Thank You: Express gratitude for their purchase.
• Reinforce Their Decision: Highlight the benefits of the product they just bought.
• Share Helpful Tips: Offer instructions, tips, or care advice to enhance their experience.
• Invite Feedback: Ask for a review or testimonial.
• Upsell or Cross-Sell: Recommend complementary products.

Example Email:
Subject: Thanks for Your Order! Here’s How to Get the Most Out of It
Body:

• Thank the customer for their purchase.
• Share care instructions or usage tips for the product.
• Include a link to complementary items they might love.
• End with a gentle prompt to leave a review or share on social media.

• 3. The Abandoned Cart Email Sequence

  Abandoned carts are one of the biggest missed opportunities in e-commerce. A well-crafted sequence can recover lost sales and remind customers why they wanted your product in the first place.

  What to Include in Your Abandoned Cart Email Sequence:

  • A Friendly Reminder: Let them know they left something behind.
  • Highlight the Product: Showcase the item(s) they added to their cart.
  • Add Urgency: Create scarcity or time sensitivity (e.g., “Items are selling fast” or “Your cart expires in 24 hours”).
  • Offer an Incentive: Include a discount or free shipping offer to encourage them to complete the purchase.
  • Easy Checkout: Provide a direct link to their cart for a seamless experience.

  Example Email:
  Subject: Oops! You Left Something Behind
  Body:

  • Gently remind them of the product they were interested in.
  • Include an image and details of the product(s).
  • Add urgency: “Stock is running low!”
  • Offer a discount code (optional).
  • Provide a quick link to complete their purchase.

How to Get Started

If you’re new to email marketing or unsure how to create these sequences, don’t worry—I’ve got you covered. Start by drafting a single email for each sequence and focus on these key elements:

1. Be authentic: Write in a tone that reflects your brand and feels personal.
2. Provide value: Give your customers a reason to open your emails and take action.
3. Be consistent: Send emails at the right time to keep your brand top of mind.

Got questions or want to chat?

Drop me a message on Instagram @productcoachsam. I’m here to help you succeed!