Mastering Instagram for Business: Turning Followers into Customers

Are you tired of mindlessly scrolling through Instagram, only to find yourself lost in a sea of cat videos and holiday photos?

As a product business owner, it's time to shift your perspective and start using Instagram as a powerful tool for attracting more customers and boosting sales. Say goodbye to aimless scrolling and hello to strategic content creation that captivates your audience and drives real results for your business.

Here's what to do:

• Creating an Irresistible Bio:

  Your Instagram bio is your digital shopfront, the first impression that potential customers will have of your business. Make it count! Use concise and compelling words to convey your brand's unique value and entice users to explore your page further.

  Include keywords related to your products to improve discoverability, and don't forget to include a clear call-to-action that prompts visitors to take the next step, whether it's visiting your website or making a purchase.

  Keep your Bio to 4 lines and remember to say what your products are, who they're for and how customers can get them!

• Using Highlights as Your Virtual Shop Window:

  Think of your Instagram highlights as the windows of a brick-and-mortar store, enticing passersby with glimpses of what's inside. Create highlight categories that showcase your products, your promotions and your brand story in a visually appealing and organised way.

  Use eye-catching cover images and descriptive titles to capture your future potential customer's attention and guide them through your virtual shop window and encourage them to dive deeper into what your business has to offer.

• Creating Binge-able Content:

  In a world where attention spans are dwindling, capturing and holding your audience's attention is more important than ever.

  Take a leaf out of Netflix's (or any other streaming service's book for that matter)...

  Create content that is engaging and informative. Share behind-the-scenes glimpses of your creative process, showcase customer testimonials and reviews, and provide valuable tips and insights in to how to get the most out of your products, how to make them last longer or a unique fact that customers might not know about.

  By providing content that resonates with your perfect customer and keeps them coming back for more, you'll increase the likelihood of turning followers into loyal customers.

• Always Add a CTA

The biggest issue I see for most product business owners on Instagram is that they don't add a CTA at the end of every single post they have spent ages creating! Think about all the time and effort that you have spent and then you aren't telling that person what to do next... they will just leave your page.

So remember to include just one, clear Call To Action EVERY. SINGLE. TIME.

• Engaging with Your Audience:

  Don't underestimate the power of genuine engagement on Instagram.

  Take the time to interact with your followers by responding to comments, liking and sharing user-generated content, and even having relevant conversations with other product business owners.

  By making your audience feel personally seen and valued, you'll create an essential sense of community and loyalty around your brand, ultimately leading to increased customer trust and encourage them to make more purchases. 

Mastering Instagram as a product business owner requires a strategic approach that goes beyond simply posting pretty pictures.

By creating a bio that sells from the first impression, using highlights as your virtual shop window, and creating binge-able content that keeps your audience engaged, you'll be well on your way to attracting more customers and making more sales on Instagram.

So say goodbye to mindless scrolling and hello to leveraging Instagram as a powerful tool for growing your business!

To Your Inevitable Success, 

Sam